Tonight, with Leonard Street a glow, holiday revelers will have the chance to indulge in seasonal refreshments while shopping with friends and family at their favorite local stores as small businesses businesses in Belmont Center will participate in the third-annual "Midnight Madness" event.
Starting at 6 p.m. and continuing until midnight, most participating businesses will be offering hourly increases in their markdowns.
This event has been a great success in years past because in addition to the great shopping experience, shoppers enjoy holiday celebration and merriment while mingling with friends and neighbors over hot cider and festive treats.
In addition to supporting the local economy, the shop owners embrace this event as an opportunity to show their customer appreciation with deep discounts and huge savings.
With some returning for the third consecutive year and others taking part for the very first time, the many contributing businesses include:
• A Chocolate Dream
• Alchemy 925
• Bells & Whistles
• Bessie Blue
• Champions Sporting Goods
• Craft Beer Cellar
• Every Body Pilates
• Gregory’s House of Pizza
• Rancatore’s Ice Cream
• Roberts Salon
• Thirty Petals, and
• The Toy Shop of Belmont.
Belmont’s Midnight Madness has become a fixture for Belmont residents and for shoppers from surrounding communities and is an event that should not be missed both because of the great deals to be had and the festive community experience enjoyed by all.