Flowers and Chocolate: Turning Valentine Red into Business Black

Belmont's A Chocolate Dream and Paradise Flowers know Feb. 14th helps the bottom line.

For Belmont florist Christine Haverty, Valentine’s Day is definitely the “Black Friday” for love.

More than any day of the year, Feb. 14 is the longest and busiest at Paradise Flowers.

“We get a lot of orders for Mother’s Day as well but that occurs over an entire week rather than just one day,” said the owner of the shop on Concord Avenue.

A visual and aromatic feast

To handle the heavy requests, Christine will extend her hours on Tuesday and keep the shop open all day, from 7:30 a.m. until 8 p.m.

She advises that anyone who is planning to purchase an unusual bouquet, insofar as colors or the arrangement, call at least a day in advance to make sure the particular time-tested gift of flora will be exactly right.

Contrary to popular belief, Christine said that people purchase many other flowers for their sweethearts other than roses on Valentine’s Day.

“The most popular arrangements are mixed bouquets with spring flowers such as tulips, daisies and hydrangea,” she said.

Christine hasn’t received many unusual requests over the years but, just this week, took an order for a dozen roses along with dog biscuits.

She didn’t receive any explanation for why the flowers must be accompanied by the dog treats but will definitely honor the customer’s desire.

To help spread the joy of love, Paradise Flowers delivers the fragrant bouquets and arrangements to Belmont homes and those in surrounding communities.

Call 617-484-2410 for additional information.

Creamy, dreamy and delicious

For those who want to treat their loves with a taste of sweets, they might have a very difficult time getting out of A Chocolate Dream with just one item.

The Leonard Street shop is filled to the brim with a variety of truffles, boxed candies, hand-dipped chocolate strawberries, chocolate roses and a wide collection of other Valentine’s Day elaborate confections.

One of the more unusual features this year is a stylish lady’s high heel, made entirely from chocolate.

“A lot of women have been buying those for their mothers or daughters,” said Mary Nielsen who, along with her daughter, Vicki Frassica, owns the shop. “For $12, they’re beautiful and quite a bargain.”

Over the years since opening the store in September of 1995, Mary has seen a variety of customers shopping for Valentine’s Day including those who are purchasing something for their sweethearts as well as children buying gifts for their parents.

It’s definitely the busiest holiday for the shop, she said.

“We see the largest sales for Christmas but that’s over an entire month rather than a single day,” Mary explained.

“If our customers know what their loved one likes, they pick it,” she said. “If not, they select one of our packaged collections of fun chocolates.”

An item that’s very appealing to all sorts of customers is the shop’s assortment of truffles.

“People love fine chocolates,” Mary said.

In the time she’s been serving Belmont candies and gifts, she has not noticed any unusual requests.

Rather, Mary said she’s seen some extremely touching moments when men come into the store, year after year, with a particular box or bag to house the candy they purchase for their cherished women.

“We only have a few men who do that but it’s incredibly sweet when they bring the containers – sometimes pretty beat up – that carry a sentimental meaning for them,” she said.

To help customers, A Chocolate Dream offers customers the chance to call in their orders and pick them up at curb side as the owners realize parking in the Center can sometimes be an issue.

Call 617-484-4119 for additional information.


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