Bargain hunters, small business supporters fill shops during third annual Midnight Madness.
It was nearly 11 p.m. when Melanie Deveikas arrived in front of Terra Firma on Leonard Street with her eyes on a bright green bracelet for a gift. But Deveikas wasn't just window shopping at that late hour; the Watertown resident was anxiously waiting to get inside to continue a night of bargains and friendship. She and her friends, Lauren Greenhow and Amy Rodriguez from far off Newburyport, had come from a cooking demonstration and were strolling Belmont Center for an extended day of shopping during the third annual Midnight Madness, the all-night small business promotional event, held Monday night, Dec. 3. "It's a girls night out," said Greenhow, who just dropped a pile of cash – well, she used her credit card – at A Chocolate Dream for …
42.397704
-71.175185
Champions Sporting Goods
53 Leonard St, Belmont, MA
/articles/midnight
156888
/locations/8300877
42.396696
-71.175612
bessie blue
21 Leonard St, Belmont, MA
/articles/midnight
157201
/locations/8300878
Second annual event, Thursday, Dec. 8, will allow customers to find bargains around midnight.
Starting at 6 p.m. Thursday, Dec. 8, and running through midnight, business in Belmont Center will be participating in the newest town tradition; the second annual Midnight Madness. According to Lee Gaston, owner of Bessie Blue and an organizer of the Bemont Center event, this new, quite quintessential New England holiday celebration promises hot cider, seasonal treats, music and merriment, as throngs of shoppers count down the hours until the clock strikes midnight, all while enjoying increasingly impressive markdowns from some of their favorite Belmont Center retailers. With some returning for the second year running and others getting involved for the very first time, contributing businesses will include A Chocolate Dream, Bells & …
42.396696
-71.175612
bessie blue
21 Leonard St, Belmont, MA
/articles/belmont-center-stores-set-for-midnight-madness
157201
/locations/5889960
