Bargain hunters, small business supporters fill shops during third annual Midnight Madness.
It was nearly 11 p.m. when Melanie Deveikas arrived in front of Terra Firma on Leonard Street with her eyes on a bright green bracelet for a gift. But Deveikas wasn't just window shopping at that late hour; the Watertown resident was anxiously waiting to get inside to continue a night of bargains and friendship. She and her friends, Lauren Greenhow and Amy Rodriguez from far off Newburyport, had come from a cooking demonstration and were strolling Belmont Center for an extended day of shopping during the third annual Midnight Madness, the all-night small business promotional event, held Monday night, Dec. 3. "It's a girls night out," said Greenhow, who just dropped a pile of cash – well, she used her credit card – at A Chocolate Dream for …
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-71.175185
Champions Sporting Goods
53 Leonard St, Belmont, MA
/articles/midnight
156888
/locations/8300877
42.396696
-71.175612
bessie blue
21 Leonard St, Belmont, MA
/articles/midnight
157201
/locations/8300878
Participating Belmont shops will be open from 6 p.m. to midnight tonight.
Tonight, with Leonard Street a glow, holiday revelers will have the chance to indulge in seasonal refreshments while shopping with friends and family at their favorite local stores as small businesses businesses in Belmont Center will participate in the third-annual "Midnight Madness" event. Starting at 6 p.m. and continuing until midnight, most participating businesses will be offering hourly increases in their markdowns. This event has been a great success in years past because in addition to the great shopping experience, shoppers enjoy holiday celebration and merriment while mingling with friends and neighbors over hot cider and festive treats. In addition to supporting the local economy, the shop owners embrace this event as an …
42.397751
-71.175139
Belmont Center Business Association
56 Leonard St, Belmont, MA
/articles/when-the-clock-strikes-12-center-s-small-businesses-set-for-midnight-madness-dec-3
230778
/locations/8290145
